Listed Furniture Group — Logo Wall Panel, Cost Down

The original spec was a 3D-embossed logo wall panel — expensive, slow to produce, frequently late, and prone to colour variation between batches. Our read: the problem was not the supplier. The process itself was never built for volume delivery.

Digging into the brief, what the client actually wanted was the visual effect; whether the relief was physically raised mattered far less. So we re-specified it: a panel that reads as 3D on decorative paper, produced flat.

60% lower cost. No more delivery bottleneck. More to the point, this panel had been the bottleneck capping how fast the client could open stores — and it no longer is.

Over RMB 400,000 saved in year one, sustained over three consecutive years; the client's procurement team received a group-level award.